New technology enables revolutionary trade fair marketing
Entre Marketing Oy/Ltd announced the release of its new product Entre Exhibitor. With the product, exhibitors are able to share product or company-specific information in a digital format with trade fair visitors. Thus, visitors have no more need to carry heavy bags full of brochures while visiting a show.
Entre Exhibitor is a software solution which enables the use of a mobile phone to capture valuable observations of interesting products within an event environment. Event visitors are then able to access these observations and product information conveniently on a personalized web page.
“With the help of Brieftec’s Exhibitor software, Entre Marketing is able to offer our customers a more rewarding event experience. Exhibitors are able to make the lives of their own customers easier in a concrete way. Exhibitors obtain valuable information on trade fair visitor behaviour and are able to more effectively carry out their marketing and sales activities after an event“, Mikko Vehkavaara, Vice President - Concept Development, Entre Marketing.
With the help of Entre Exhibitor, event visitors are able to gather exactly the sort of information they are interested in, while exhibitors are able to communicate to them in a way that supports effective marketing efforts and the exhibitors’ brands.
“Imagine entering and leaving an event with nothing more than your mobile phone, knowing that when you get back to the office or home all information you gathered, whether it be brochures, products, contact details or other are safely waiting to be viewed by you from your personalized website. No more bags full of heavy and expensive marketing material that you would generally never look at again�, Anastasia Haysom, COO of Brieftec.
Cooperation and customer orientation are the keys to successful internationalization
For a company going international, evolving competition increases pressure to find new means of differentiation. Optimally, the company develops a product that enables it to satisfy the needs of its customers.
�We are very proud to present a new product which enables us at the same time to provide our customers with more rewarding event encounters whilst expanding our offering to international markets. Different players in our business are trying to find ways to profile themselves as providers of value-added services. It is no longer enough that one rents some space, offers design and construction services and informs companies of a trade fair – please exhibit. What matters, is the encounter with your client. With our new product we are able to offer our clients a customer-friendly way of benefiting from trade fairs“, Harri Kaasinen, CEO of Entre Marketing.
The cooperation between the exhibition and event services company Entre Marketing and the mobile solution provider Brieftec was initiated about a year ago when the partners-to-be realized that their competences nicely complement each other. Joining forces seemed to offer a geographically unlimited way to satisfy customer needs.
“This relationship between Entre Marketing Oy and Brieftec Oy is the best showcase of flourishing cooperation between two leading companies on their respective industries. Through this collaboration, both parties gained a strong quantum leap in their business. Entre added a new innovative business area to their wide portfolio of trade fair and event marketing services and Brieftec gained a strong and reliable partner for internationalizing its businesses.� Marko Heikkinen, CEO of Brieftec.
Further information is available from:
Harri Kaasinen, CEO, Entre Marketing Oy Ltd, Porkkalankatu 3, p. 0400 252550, www.entre.fi
Marko Heikkinen, CEO, Brieftec OY, Teknologiantie 4 C, FI-90570 Oulu, p. 040 7186640, www.brieftec.com